For brands
Why brands call us.
Creator campaigns, UGC, streams and event guest lists, built around your brand.
Our key numbers (combined followers, views and campaigns delivered) appear here as the roster and first campaigns go live.
How a campaign runs
Our process.
- Level 01
Understanding your brand objective
Every successful campaign starts with a clear understanding of what you want to achieve. We work with your team to define your objectives, target audience, key messages and KPIs, creating a strategic foundation for a campaign that delivers meaningful results.
- Level 02
Building the perfect partnership
The right talent can make or break a campaign. We use our understanding of our creators, their audiences, content style and performance history to identify the talent that genuinely aligns with your brand, ensuring every partnership feels natural and relevant.
- Level 03
Creating high-quality authentic content
We turn objectives into ideas that audiences actually want to engage with. From campaign concepts and content direction to platform strategy and deliverables, we develop creative that allows talent to communicate your brand authentically while staying true to their own voice.
- Level 04
Measuring performance & ROI
We believe every campaign should have a clear measure of success. Following each activation, we provide transparent reporting across relevant metrics including reach, views, engagement and other agreed KPIs, giving your team a clear understanding of campaign performance and return on investment.
What we run.
Formats we build campaigns from, mixed to suit your goal.
Influencer & creator campaigns
Multi-creator campaigns built around one brand goal, not one-off posts.
UGC
Creator-made clips and posts, made for your own channels.
Streaming
Sponsored streams and segments with creators who stream live.
Event guest lists
The right creators on the guest list for launches and events.
Creator management
We manage creators, streamers, players and teams, and connect them with brands.
Who we work with.
Gaming gear & peripherals
→Mice, keyboards, headsets and full setups, shown in real use on stream and in clips.
Energy drinks & snacks
→Stream sponsorships, UGC and event guest lists, with each creator's adult audience share shown up front.
Tech & telco
→Phones, devices, connectivity and software, with creators who cover tech as well as games.
Game publishers
→Launches, updates and drops, with streams, clips and creators on the guest list.
Questions, answered.
If yours isn't here, ask us.
For brands
We do. Our team turns your objectives, audience and key messages into the brief creators work from, and you approve it before anything is made.
On fit, not follower count: their audience, content style and performance history, checked against your brand, your goal and the creator's adult audience share.
Transparent reporting across reach, views, engagement and the other KPIs we agree up front, so you can see performance and return on investment.
Gaming gear and peripherals, energy drinks and snacks, tech and telco, and game publishers, in Australia and worldwide.